Graphic design is an art where professionals create visual art and content for communicating any message. It involves creativity, innovation, and the use of digital tools for the presentation of visual messages. You can present your ideas with visual content with the help of graphic designing. Graphic designing plays a very important role in the branding of any business.
Graphic designing is used in various fields like animations, web designing, animations, etc. Graphic design is a popular career option and some of the jobs that you can get in this field are Graphic designer, User experience (UX) designer, Web designer, Art director, creative director, etc.
There are different types of graphic designs and every graphic design type requires a different set of skills and designing techniques. With graphic design, you can convey any message in a better way. Graphic designing becomes very important if you have to convey a message to a multilingual audience because anyone can easily interpret graphics and there is no need for languages. You can create typography, logos, images, color palettes with the help of graphic design to represent the brand.
Graphic design is also very useful in advertising and marketing. Some of the amazing ways that you can use graphic designing in marketing are Infographics, Annual reports, newsletters, e-books, e-mail marketing templates, brochures, social media ads, banners, etc. Various other fields where graphic design is used widely are game interfaces, web page design, animated logos, 3d modeling, etc.
Types of Graphic Designs
Graphic design is a very broad concept and there are different types of graphic design that are used in different fields. Various types of graphic designs are mentioned below,
1) Visual identity graphic design
It is a very useful graphic design for different brands. Visual identity graphic design helps brands to create their own identity. Brands can convey emotions and messages by using images, colors, shapes, etc. With virtual identity graphic design, you can create logos, color palettes, typography, etc. for any brand. For becoming a visual identity graphic designer, you need to have a good knowledge of graphic design and good creativity. A visual identity graphic designer should be up to date with recent trends to provide better results.
2) Marketing & advertising graphic design
Visual content is more engaging and useful, especially in the marketing and advertising field. Graphic design can play a huge role in making a marketing campaign successful. Using marketing and advertising graphic design can be very beneficial as it can help increase conversion, build trust, and effectively communicate with customers.
As a marketing & advertising graphic designer, you need to understand the requirement of customers and how they can easily connect with the products. Some of the examples of marketing & advertising graphic design are banners, images for websites, brochures, infographics, posters, magazine, or newspaper ads, etc.
3) User Interface graphic design
Users can interact with machines and computers with the help of a user interface. User interface designing includes the process of designing an interface that provides a user-friendly experience and it is easy to use. As a user interface graphic designer, you have to design the elements that are available on-screen like menus, buttons, etc. The designs should be functional, easy to use, and aesthetically appealing. Some of the major fields where User interface graphic designers works are a web design and application design.
4) Motion graphic design
Motion graphics is basically animation that is mostly used in the film industry and online media. The introduction of new software has reduced the time and cost of creating motion graphics. Recently, there are a lot of opportunities in motion graphics as it is used in a lot of places like trailers, presentations, advertisements, GIF’s, websites, etc.
5) Publication graphic design:
With the publication, you can make the content available to the public easily. The publication includes mediums like newspapers, books, magazines, etc. A publication graphic designer must work closely with editors and publishers to create perfect layouts. They have to pay close attention and carefully select the typography and the images, graphics, and illustrations that will be used in the publication. Some of the examples of publishing graphic design are Newspapers, books, newsletters, catalogs, magazines, etc.
6) Packaging graphic design
Packaging graphic design is about communicating your ideas to the customers effectively and efficiently. Normally, every product has packaged for distribution and sale purposes. The packaging is a very useful marketing tool as you can communicate with the customers with the help of packaging designs. Packaging graphic design requires a lot of creativity to develop illustrations or designs that can catch the eye of customers.
These are some of the types of graphic designs that are very popular and used across various fields.
LRA’s Graphic Designing Courses
Logicrays academy offers graphic design training that can boost your career and open doors to new opportunities for you in this field. The best graphic design course offered by Logicrays academy includes,
1) Fundamentals of Graphic Design
The topics covered in the fundamentals of graphic design are concepts of graphics & illustrations, visual communication, vector illustration, color schemes, packaging designs, introduction to graphic software, and many more.
2) Photoshop
In Photoshop you can learn about the tools used in Photoshop, Photo editing, Image masking, Wallpaper design, GIF animation, Web layout design, and PSD slicing.
3) Illustrator
There are many topics that help you to understand Illustrator in detail like Introduction about Illustrator tools, Use of style & symbols, and Design cartoon character, logo, and card.
These are the topics that are covered in the Graphic design course offered by Logicrays academy. You will work on in-demand tools and techniques and learn from expert mentors. At logicrays academy, you work on live projects that boost your confidence and prepare you for the industry.
There are numerous job opportunities in the field of Graphic design because it is used in various fields. Learning graphic design from Logicrays academy will help you in getting job placement in digital marketing, design studios, and IT companies. You can also start your own design studio after you finish graphic design course.
