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Digital Marketing Course Overview

Digital Marketing has become the most potential marketing tool in today’s digital age since marketing technology is evolving rapidly over the past few years, the activities in the digital world have gained huge momentum. Now, every company is looking for digital marketing experts who will help them to establish their businesses in various online mediums. To fulfil this demand, many aspirants are enrolling themselves with the best digital marketing training institutes in Ahmedabad so that they can grasp all these job opportunities.

What is Digital Marketing

Digital marketing is the marketing of products and services on the internet. DIgital marketing is basically promoting a business through numerous digital tactics and channels to connect the targeted audience on the internet. The methods and techniques you use to promote a product or service online, will fall under digital marketing. Just like traditional marketing, it’s main goal is to attract an audience and generate leads.Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased.

Why You need to learn Digital Marketing?

Digital marketing is a career that has plenty of room for techs, creatives, and business people.This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.Digital marketing is a broad sector with a variety of sectors present in it. So, whether you’re a creative person or a technical one, you’ll find something for yourself in this field.

Growth prospects
Easy to
start a career
Why you should register at LogicRays for learning Digital Marketing in Ahmedabad?

The Digital Marketing programme at Logicrays provides expertise in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and many other tools. Here you will learn from basic to advance level through working on live sites and implementing practicals on tools.

At Logicrays our expert faculty members will give you a variety of experiancial activities.

Digital Marketing Syllabus
  • 4 best digital marketing tools to go viral.
  • How to find a hungry audience with simple questions.
  • How to get responses to your survey.
  • Analyzing your survey result.
  • How to get the feedback without sending a survey.
  • Why use wordpress vs Wix, Weebly etc?
  • Wordpress.com vs Wordpress.org.
  • How to make a website in 10 min.
  • How to set up your business email in 5 min.
  • How to add your domain email to gmail.
  • How to activate your SSL certificate in 1 click.
  • How to verify WHOIS information.
  • Why market your business with email?
  • How to create a mailchimp account for free.
  • How to add opt-ins & pop ups to your website for free.
  • How to write email subject lines that get opened.
  • How to create an email campaign with mailchimp.
  • Email marketing analy
  • How to write faster with AI?
  • What is copywriting?
  • The AIDA formula.
  • 11 tips for writing magnetic headlines.
  • How to flip features into benefits.
  • 5 tips to create an Irresistible Call To Action(CTA).
  • How to write like your customers talk.
  • Assignment.
  • Introduction to SEO.
  • An overview of SEO.
  • 5 SEO metrics to measure SEO performance.
  • How to SEO optimize your homepage.
  • How to add your website you google search console.
  • How to improve website performance & speed.
  • How to take google mobile friendly test.
  • How to do keyword research: steps & strategy.
  • How to quickly brainstorm 1000’s of keyword ideas.
  • How to narrow down your keyword list.
  • How to assess keyword competition & choose target keywords.
  • How to write title tags search engines love.
  • How to skyrocket CTR with meta descriptions.
  • How to appear in the google image search results
  • Copy optimization: Headings tags, Outgoing & internal links etc.
  • Type of backlinks that really matter and how to get them.
  • How to maximize links for your SEO campaigns.
  • How to create content that generates links & social shares on autopilot.
  • How to leverage authority websites and top of the search results.
  • The poster boy formula- build traffic, backlinks & valuable relationship.
  • Local SEO- How to rank your local business in google
  • Assignments.
  • How to create a YouTube Channel (Personal or brand).
  • The best YouTube tool ever made.
  • How to increase YouTube Subscriber by 400%.
  • YouTube Marketing 3 Simple Strategies.
  • How to record and edit your first YouTube video.
  • How to find video ideas with competitor analysis.
  • How to find video ideas with keyword research.
  • How to rank videos higher with YouTube SEO.
  • How to add custom thumbnails to get more views.
  • How to make eye catching thumbnails for free.
  • How to make a YouTube banner for free.
  • How to add YouTube Cards to get more views.
  • How to add a YouTube end screen to get more views.
  • How to use YouTube Comments to get more views.
  • How to monetize your YouTube channel.
  • How to use YouTube analytics to get more views.
  • Assignment.
  • Why market your business on facebook.
  • Facebook page setup.
  • Facebook Icon & cover image.
  • Facebook - what to post?
  • 8 tactics to get your first page likes.
  • Secret way to boost page likes.
  • Facebook competitions / contests.
  • Facebook groups
  • Facebook live.
  • Manage multiple facebook pages.
  • Facebook comments & reviews.
  • Facebook insights.
  • Difference between like/follows, fans/ followers?
  • Assignments.
  • Twitter profile setup.
  • Twitter accounts to follow.
  • Twitter profile optimization.
  • Twitter features.
  • Twitter what to post?
  • Twitter followers.
  • Twitter Hashtags.
  • Twitter polls.
  • Pinned tweets
  • Twitter customer acquisition.
  • Twitter @Mention influencers.
  • Twitter on your website
  • .
  • Twitter analytics.
  • Assignments.
  • Why quora?
  • Marketing strategy.
  • Account setup.
  • Account optimization.
  • Build a list of questions to answer.
  • Why is Quora hiding the question stats field?
  • Format your answers for maximum clicks.
  • Quora promotion.
  • Find blog post ideas with Quora.
  • Quora business page setup.
  • Quora analytics.
  • Assignment.
  • Why market your business with google ads?
  • How google ads works.
  • Analyze your PPC competition.
  • Google Ads account setup.
  • Select the right campaign type.
  • Target your audience.
  • Determine bids & budgets.
  • Advanced campaign settings.
  • Choose profitable keywords.
  • Write ads that grab attention
  • Assignments.
  • Google analytics glossary - top 50 terms.
  • Google analytics overview.
  • How to set up google analytics & install google analytics and install the tracking
  • code on your website.
  • How to setup & install Google Analytics 4 + workaround.
  • How google analytics works.
  • How to add backup views.
  • How to add filters to reporting views.
  • How to set up goals in google analytics.
  • How to set up ecommerce tracking in google analytics.
  • Main tool for analysis.
  • How to analyze real time reports.
  • How to analyze audience reports.
  • How to analyze acquisition reports.
  • How to analyze behavior reports.
  • How to analyze segments.
  • How to track marketing campaigns with campaign tagging.
  • Campaign tagging example.
  • How to use benchmarking reports to grow a business.
  • How to set up custom dashboards for in-depth analysis
  • How to set up event tracking in google analytics.
  • Rule of thumb for assigning dollar amount.
  • How to set up custom alerts for traffic spikes/drops.
  • How to remove spam traffic from google analytics.
  • Use ML to understand your data.
  • How to manage multiple google analytics accounts.
  • Assignments.
  • Instagram business account setup.
  • Follow these Instagram accounts.
  • Instagram profile image
  • Instagram bio
  • Instagram content creation
  • Instagram reposting
  • Instagram followers hack.
  • Instagram hashtags.
  • Instagram stories
  • Instagram @mention influencers.
  • Instagram spam.
  • Instagram analytics
  • Shopping on Instagram.
  • Why market your business on Pinterest?
  • Pinterest account setup
  • Pinterest accounts to follow
  • Pinterest account optimization.
  • Pinterest pinterest account verification.
  • Pinterest boards.
  • Pinterest followers
  • Pinterest chrome extension (free).
  • Pinterest graphics.
  • LinkedIn account setup & optimisation.
  • LinkedIn connections hack
  • LinkedIn InMail Hack
  • LinkedIn viral posts
  • LinkedIn blog traffic
  • LinkedIn groups
  • LinkedIn company page setup
  • LinkedIn ad credits ($50 Free)
  • Keys to facebook advertising success.
  • Facebook success stories
  • How to set up an advertising account.
  • Boost posts vs ads create tool vs power editor.
  • Key Ad policies (Facebook & Instagram).
  • Facebook Ad Structure.
  • Create your first Ad -choose a campaign objective.
  • Targeting by location & Demographics.
  • Targeting by interests
  • Targeting by behaviors & connection.
  • Ad placements.
  • Budgets
  • Ad creative
  • Tips to write a winning ad.
  • Pace Ad order.
  • Key advertising terms
  • Ad reporting
  • How to view your billing summary.
  • Facebook pixel.
  • How to install the facebook pixel for apps.
  • Website custom audiences
  • Email list custom audience
  • Page engagement custom audiences.
  • Video view custom audience
  • Lookalike audiences
  • Page like with custom audiences
  • Video ads.
  • Lead ads
  • Instagram ads
  • Dynamic ads for ecommerce
  • Collection ads for ecommerce.
  • Canvas ads
  • Offer claim ads
  • Local awareness ads
  • Events response ads
  • Power editor
  • Easy split testing with power editor.
  • Bulk manage with power editor.
  • Business manager
  • Do I need to use a business manager?
  • Business manager - Roles & Permissions.
  • Custom conversions and standard events.
  • Facebook Marketing Partners (FMP’s)
  • How to start a facebook ads business
  • App store market research.
  • 43 ways to promote your app
  • Facebook Ads: app install & engagement ads
  • Google ads: app install & Engagement ads
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