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Digital Marketing Course Overview

Digital Marketing has become the most potential marketing tool in today’s digital age ince marketing technology is evolving rapidly over the past few years, the activities in the digital world have gained huge momentum. Now, every company is looking for digital marketing experts who will help them to establish their businesses in various online mediums. To fulfil this demand, many aspirants are enrolling themselves with the best digital marketing training institutes in Ahmedabad so that they can grasp all these job opportunities.

What is Digital Marketing

Digital marketing is the marketing of products and services on the internet. DIgital marketing is basically promoting a business through numerous digital tactics and channels to connect the targeted audience on the internet. The methods and techniques you use to promote a product or service online, will fall under digital marketing. Just like traditional marketing, it’s main goal is to attract an audience and generate leads.Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased.

Why You need to learn Digital Marketing?

Digital marketing is a career that has plenty of room for techs, creatives, and business people.This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.Digital marketing is a broad sector with a variety of sectors present in it. So, whether you’re a creative person or a technical one, you’ll find something for yourself in this field.

Growth prospects
Easy to
start a career
Why you should register at LogicRays for learning Digital Marketing in Ahmedabad?

The Digital Marketing programme at Logicrays provides expertise in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and many other tools. Here you will learn from basic to advance level through working on live sites and implementing practicals on tools.

At Logicrays our expert faculty members will give you a variety of experiancial activities.

Digital marketing
  • Understanding Basic Marketing Principles
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Platforms
  • Types of Digital Marketing
  • Choosing Right Audience
  • Why Digital Marketing Wins Over Traditional Marketing
  • Digital Marketing Strategy
  • Increasing Visibility
  • Bringing Targeted Traffic
  • Introduction to World Wide Web
  • Protocols of WWW
  • Hypertext and links
  • URL and Domain Name System o Internet
  • Internet Browsers
  • Web site a Web Page
  • Home Page
  • HTML optimization
  • Content Optimization
  • Content Marketing
  • Keyword Research
  • Competitive Keyword Research
  • User Intent
  • Schema
  • User Experience
  • Link Building
  • Local SEO
  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • Undestanding Google Algorithms
  • How search engines work
  • What are keywords?
  • Different types of keywords
  • On page optimization
  • Off page optimization
  • Technical SEO
  • SEM (Search Engine Marketing)
  • PPC (Pay Per Click)
  • Introduction to Google AdWords
  • Understanding AdWords Algorithm
  • Creating Search Campaigns
  • Uderstanding Different Types of Bid Strategy
  • Understanding Keywords
  • Creating Ads Understanding
  • How to increase CTR
  • Creating Display Campaigns
  • What is social media?
  • Forms of Internet Marketing
  • Social Media Strategy
  • Social Media Channels
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Youtube Marketing
  • Mobile App Promotions
  • Google Analytics
  • Google Webmaster
  • Backlink Checker
  • Pagespeed Insights
  • Google Trends
  • Google AdWords
  • Google AdWords Keyword Planner
  • Google Adsense
  • Facebook Ads
  • Screaming Frog
  • Neil Patel
  • Moz
  • Ahref
  • Semrush
  • Seoptimer
  • Seo site checkup
  • What is Online Reputation Management (ORM)?
  • How Online Reputation Management Works
  • Paid Media for Online Reputation Management
  • Earned Media
  • Shared Media
  • Owned Media
  • Why Reputation Management Is Important for Your Online Business
  • How to Manage Your Brand’s Online Reputation
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