How to make a business website readily visible on Google search? How to ensure that the products and services of a business reach the targetted audience?
As a digital marketing student, if you are facing such questions towards boosting a business website’s visibility and driving traffic, then this piece of information is for you. For anyone pursuing digital marketing training course, mastering these two pillars of SEO is a game-changer.
Today we are here to give an overview of both On-Page and Off-Page SEO; and how you can use these two together to help a brand rank better, drive-in more customers and grow its business.
On-Page SEO means one has to optimise the website pages of a business site to improve search engine rankings. It also means to ensure the product/services/ content consumers are searching for is easily discoverable and valuable for them.
We are explaining how it is done using the examples from an online shoe business:
Off-Page SEO means pushing up your website’s authority and visibility through actions outside your site. It’s critical because search engines rank you higher when they see your brand as trustworthy, popular and relevant.
We are explaining the various off-page SEO optimisation tips with examples from the online fashion industry for your deeper understanding:
Beside the techniques already listed above for the two categories, these two differ in terms of execution and impact in the following ways:
ON PAGE SEO | OFF PAGE SEO |
Here you optimise related elements like keywords on your website for SEO. | Here activities are done outside the website to improve SEO rankings. |
The client has full control over the content, design and structure of the SEO campaign | Clients have limited control over external factors like backlinks. |
In terms of impact, on page SEO activities directly influence the site rankings. In terms of long term impact on page SEO is more sustainable as it directly impacts user experience and rankings. | Off page SEO indirectly boosts website authority and business’ trustworthiness. In terms of long term impact results may fluctuate based on external factors like link quality or social trends. |
On Page SEO uses tools like SEO audit tools, Google Search Console, Keyword Planner, etc. | For off page search engines optimisation techniques you have to use Social media platforms, backlink analysis tools, influencer platforms. |
For better understanding of how both search engines optimisation techniques work together, let’s consider a home decor brand selling handmade eco-friendly vases.
During On-page SEO, one has to optimise a website by using keywords like “handmade eco-friendly ceramic vases,” optimising product pages with high-quality videos of how pollution free process was used to create the vases; detailed product descriptions are given etc. All this while ensuring the site loads quickly and is mobile-friendly.
For Off-page SEO, the brand collaborates with influencers in GREEN CLIMATE or ECO-FRIENDLY SPACE who feature the vases in their home decor posts. Similarly such writers will be approached to pen guest blogs on these vases on popular home decor sites/magazines. These backlinks and social media mentions will increase the site’s authority.
In short, now both on Page and off Page SEO of the vases have made them rank higher in search on Google due to both internal improvements (on-page) and external validation (off-page), driving more traffic and sales.
When doing SEO, avoid these mistakes to ensure better results.
Relying too much on one strategy, like only guest posting, limits your growth. Overall SEO needs a variety of off page and on page seo activities to be actually effective.
In conclusion, SEO is no longer optional for businesses looking for sustained online growth. So by using both On-Page and Off-Page SEO optimisation tips, you as a digital marketer, can significantly ensure long-term growth for a business and retain its competitive edge.
If you want to master these essential SEO techniques and learn how to make them work in harmony, enroll in the best SEO training course. With expert guidance and hands-on experience, you’ll gain the skills needed to excel in the competitive world of digital marketing.
FAQs:
On-Page SEO optimizes your website’s internal structure, while Off-Page SEO brings external validation through backlinks and mentions. Together, they enhance visibility and rankings.
Examples include keyword optimization, meta tags, internal linking, mobile responsiveness, URL structuring, and page speed improvements.
Off-Page activities include link building, guest blogging, influencer collaborations, social media engagement, and local SEO through Google My Business.
Backlinks from high-authority websites act as endorsements, signaling to search engines that your website content is reliable and valuable.
While On-Page SEO improves rankings initially, Off-Page SEO is essential for building authority and achieving sustained long-term rankings.
Without proper On-Page SEO, Off-Page efforts won’t be as effective because search engines prioritize optimized and user-friendly websites.
Local SEO ensures your business appears in “near me” searches by optimizing your Google My Business profile, attracting local customers.
On-Page SEO optimizes internal elements like content and design, while Off-Page SEO focuses on external factors like backlinks and mentions to improve rankings.
Guest blogs on authoritative websites provide backlinks and expose your content to new audiences, enhancing your SEO and credibility.
Tools like Google Search Console, Keyword Planner, and SEO audit tools can help optimize website elements for On-Page SEO.
For Off-Page SEO, tools like Ahrefs, SEMrush, and Moz are useful for backlink analysis and tracking brand mentions.