To understand digital marketing, first, you need to get familiar with marketing. Basically, Marketing is an activity of advertising or promoting a product in the best possible way, however, it is not as simple and easy as it sounds. Marketing is a very broad concept and digital marketing is a part of it. Digital marketing uses the internet, digital technologies, online platforms, and digital media for advertising & promoting products. Some of the latest trends in the field of Digital marketing are featured snippets, image & video SEO, customer segmentation, Local SEO, interactive content, etc.
Key Elements of Digital Marketing:
Below are some primary key elements in digital marketing that you should consider before starting your digital marketing career.
1) SEO
Search engine optimization is a keyword-based approach, and it is used to optimize the content and improve the quantity & quality of the website traffic. SEO can help your website to rank higher on the Search Engine Result Pages (SERPs).
Search Engine Optimization can be done in various ways like on-page SEO, off-page SEO, technical SEO, etc. On-page SEO mainly concerns with the changes that you can make in your website to rank higher on Search Engine Result Pages like using keywords. Whereas off-page SEO is related to the factors that occur off your website like backlinks. Hence, SEO is very important for organic traffic and higher rankings.
2) Content Marketing
Content marketing involves creating, publishing, and distributing content for any targeted audience. The main aim of content marketing is to increase brand awareness, increase sales, attract more traffic, and generate leads.
With content marketing, you can provide valuable information to the audience and influence their choice and willingness to buy the products. Content marketing can be done via various forms such as a blog, case studies, infographics, testimonials, videos, images, etc.
3) E-mail Marketing
It is a form of digital marketing where you use e-mails to promote and advertise your products. E-mail marketing is basically sending a commercial message to a targeted audience with the help of e-mail. You can make the customers aware of the products with the help of e-mail marketing.
It is one of the most cost-effective and easy-to-use tools for digital marketing. You can segment your emails and target the audience based on e-mail engagements, demographics, etc. There are also various email marketing tools that help you with your marketing strategies in order to reach the target audience for your work quite easily.
4) Social Media Marketing
Social media marketing is the use of social media platforms to interact with the audience, grow your brand, increase sales, and increase traffic. Major social media platforms where you can advertise your product are Facebook, Twitter, Pinterest, Instagram, YouTube, etc.
You can also use various social media management tools for marketing like Buffer, Hootsuite, CoSchedule, etc. to build your brand and grow your business.
5) Marketing Automation
Marketing automation includes the software and technologies that are designed to carry out marketing operations efficiently. You can easily automate the repetitive tasks that need to be done manually like e-mail newsletters, scheduling social media posts, campaign tracking, etc.
Some of the benefits of marketing automation are increased marketing efficiency, improved conversion rate, marketing, and sales alignment, scalable processes, etc.
Career Opportunity in Digital Marketing:
Below are some best career opportunities in digital marketing to make your future in this field.
1) SEO Executive
As an SEO executive, you need to make sure that the website and web content are well optimized. The role of an SEO executive is to get more traffic on the website and improve Google rankings.
Job Responsibilities
They must create high-quality SEO content and conduct thorough keyword research for optimization of content.SEO executive has to regularly use Google Analytics for performance reports. Hence, as an SEO executive, you must have a good understanding of web design, backlink analysis, and Google analytics.
2) PPC Expert
PPC is a paid search marketing technique that stands for pay per click and it is one of the easiest ways to generate more traffic to your website. The basic concept behind PPC is if someone clicks on the ad then the advertiser must pay a certain amount of fee.
Job Responsibilities
The job responsibilities of a PPC expert are to manage PPC keywords, refine landing pages, manage PPC ad campaigns, optimize conversions, generate reports, etc. In short, a PPC expert generates a lot of leads for the company.
3) Digital Marketing Executive or Manager
To become a digital marketing executive or manager you need a lot of experience in the field of digital marketing.
Job Responsibilities
The digital marketing manager must work with his marketing team and see the development and create strategies to increase brand awareness, advertise the products, and drive more traffic. You need to stay updated with the new technologies that are used in digital marketing. A digital marketing manager also has to monitor the marketing campaigns and check the results.
4) Social Media Manager or Executive
The job of a social media executive is to manage all social media channels and activities. A social media executive creates content and is responsible for increasing brand awareness and audience engagement.
Job Responsibilities
You need to be aware of the latest social media trends and create quality content based on it. You need to be creative for this role and plan strategies by coordinating with the content team. Social media executives should have good knowledge about all the social media platforms.
5) Content Marketer
The content marketers should create content that is engaging and then make sure it is advertised well. They have to make sure that the content they have created is well optimized and attracts more customers.
Job Responsibilities
The content marketers should have a good grasp of the English language and good knowledge about SEO. A proper strategy for advertising your content is equally important. The content marketers should also have a good understanding of social media because these platforms are perfect for promoting any new content.
6) E-commerce Manager
The E-commerce manager should manage the whole website and work on online marketing. They mainly focus on the conversion.
Job Responsibilities
Some of the responsibilities of an E-commerce manager are work on the design & development of a website, develop schedules, supervise product development, plan advertising campaigns, review sales data, analyze conversion numbers, prepare reports, etc.
7) Analytics Manager
The role of an analytics manager is to analyze the marketing campaigns and see their performance. They help gain valuable insights from analyzing the data.
Job Responsibilities
Analytics managers monitor sales trends and gather information to understand customer behavior. Analytics managers should also understand the effectiveness of the marketing and advertising strategies.
Start Digital Marketing Training at Logicrays Academy
The field of digital marketing is growing very rapidly and because of this, job opportunities are also increasing. At Logicrays Academy you can learn in detail about every concept involved in digital marketing courses like SEO, SEM, Social media marketing, Content marketing, e-mail marketing, PPC, etc.
